| Director New Media Marketing |
Job Id: W274222 |
Posted On: 11/17/2009 |
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Location: Louisville, KY;
Job Type: Full Time
Salary: $135000.00 to $160000.00/year
Degree: Bachelor
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DescriptionFortune 100 company seeking a new position in their Marketing Innovation department. As Director New Media Marketing, you will have oversight of web/new media, international marketing, new products, new channels, pricing, mobile consumer strategy, and special projects. You will develop the blueprint for our emerging marketing strategies, leveraging the web, mobile devices, and new products and channels to achieve our business objectives, while ensuring alignment with our strategies of Guidance and Consumerism. The right candidate will possess the following capabilities:
Leading internet strategist and an expert influencer
Create new products, channels, determine pricing and develop a business plan to execute the idea
Assess the competitive landscape and develop a go to market strategy
Develop a mobile consumer strategy and position us as a leader in this space
Collaborate and partner with the internal Innovation organization
Understand our business model and apply this as well as web knowledge to increase sales
Assess and leverage business opportunities and move into the business once developed
Enterprise tracking and reporting from end to end (sites to internal systems)
Identify integration points across audiences to deliver a positive web experience
Integration with all relevant facets of our business, including Marketing, IT, Service Operations, Human Resources, Sales, and lines of business
Ensure the web consistently articulates/delivers brand position, supports growth of brand awareness
Educate on web best practices
Build relationships and network internally and externally
Possess business acumen and able to produce results and quantify success
Lead internet strategist with demonstrated success in customer-focused internet strategy and development within a high-visibility, public company with a complex operating model
Understanding of qualitative and quantitative research methodology, as well as an ability to analyze both primary and secondary research data, then interpret findings and translate into action steps that impact communications strategy
Role Essentials:
Bachelors Degree in Marketing, Business or similar
5+ years experience in leading one or more internet functions, e.g. user experience, content mgmt, metrics, business development
10+ years experience in managing staff directly and project teams indirectly
Executive level business program management
International business exposure
Role Desirables:
Masters Degree of Business Administration
Experience in a highly complex, multi-stakeholder industry (such as healthcare/insurance, financial services or travel)
Experience running an online channel and/or relevant business/P&L experience
Expertise in metrics and analytics
Reporting Relationships:
You will report to the Vice President of Marketing. This area is under the leadership of the Chief Innovation and Marketing Officer.
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