Director New Media Marketing Job Id: W274222 Posted On: 11/17/2009
Location: Louisville, KY;
Job Type: Full Time
Salary: $135000.00 to $160000.00/year
Degree: Bachelor
Description Fortune 100 company seeking a new position in their Marketing Innovation department. As Director New Media Marketing, you will have oversight of web/new media, international marketing, new products, new channels, pricing, mobile consumer strategy, and special projects. You will develop the blueprint for our emerging marketing strategies, leveraging the web, mobile devices, and new products and channels to achieve our business objectives, while ensuring alignment with our strategies of Guidance and Consumerism. The right candidate will possess the following capabilities:

Leading internet strategist and an expert influencer

Create new products, channels, determine pricing and develop a business plan to execute the idea

Assess the competitive landscape and develop a go to market strategy

Develop a mobile consumer strategy and position us as a leader in this space

Collaborate and partner with the internal Innovation organization

Understand our business model and apply this as well as web knowledge to increase sales

Assess and leverage business opportunities and move into the business once developed

Enterprise tracking and reporting from end to end (sites to internal systems)

Identify integration points across audiences to deliver a positive web experience

Integration with all relevant facets of our business, including Marketing, IT, Service Operations, Human Resources, Sales, and lines of business

Ensure the web consistently articulates/delivers brand position, supports growth of brand awareness

Educate on web best practices

Build relationships and network internally and externally

Possess business acumen and able to produce results and quantify success

Lead internet strategist with demonstrated success in customer-focused internet strategy and development within a high-visibility, public company with a complex operating model

Understanding of qualitative and quantitative research methodology, as well as an ability to analyze both primary and secondary research data, then interpret findings and translate into action steps that impact communications strategy

Role Essentials:

Bachelors Degree in Marketing, Business or similar

5+ years experience in leading one or more internet functions, e.g. user experience, content mgmt, metrics, business development

10+ years experience in managing staff directly and project teams indirectly

Executive level business program management

International business exposure

Role Desirables:

Masters Degree of Business Administration

Experience in a highly complex, multi-stakeholder industry (such as healthcare/insurance, financial services or travel)

Experience running an online channel and/or relevant business/P&L experience

Expertise in metrics and analytics

Reporting Relationships:

You will report to the Vice President of Marketing. This area is under the leadership of the Chief Innovation and Marketing Officer.

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