| Director of Marketing |
Job Id: W257324 |
Posted On: 11/25/2009 |
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Location: Shreveport, LA;
Job Type: Full Time
Salary: $100000.00 to $120000.00/year
Degree: Bachelor of Science
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DescriptionDIRECTOR OF MARKETING (Internal Title)
VICE PRESIDENT OF MARKETING (External Title)
GENERAL OJBECTIVE
The Director of Marketing develops and leads a high-performance product management, business development and support team responsible for profitable management and growth of assigned product lines and categories within an operating company. Key responsibilities include leading product life cycle management, new product introduction, product and parts pricing, sales and market share growth programs, and team management. The Director of Marketing is a direct report to the Operating Company President/GM, with indirect reporting to the Senior Vice President of Marketing for Foodservice. The Director of Marketing works in a collaborative fashion to support overall objectives, and participates as required in cross-functional teams at the group, regional or OC level.
ESSENTIAL JOB FUNCTIONS
1. Lead the product marketing function for operating company, and manage all personnel in the function, including Product Managers, Business Development Managers, Customer Support, Marketing Support and other personnel as assigned.
2. As a cross-functional team leader, direct and coordinate all functional activities and be directly accountable for Gross Margin management, ROI, customer and channel support programs, and customer satisfaction within the full product family.
3. For the operating company and its product lines, lead and guide development of multi-year product line strategic plans identifying target segments, drivers, inhibitors, threats, competition, customers/partners, product line roadmap, marketing, operational support plans, risks, contingencies and financial targets.
4. Develop product specifications and lead product development consistent with the NPI Plan to establish and deliver on metrics for sales, launch schedule, features, competitive comparisons, quality, cost, expenses, pricing and margins.
5. Effectively lead the planning and management of product life cycles for the full product family such that innovative new products account for a balanced portion of current sales while unprofitable or slow-moving product generations are retired, managing customer satisfaction and company profitability. Develop upgrades, service initiatives and other programs to assure continuing revenue from long-life products.
6. Develop, recommend and implement pricing strategies for the operating company which will result in the greatest share of market and profitability over the long run. Establish and manage consistent programs and processes for discounts and concessions, working collaboratively with OC Finance and consistent with group procedures. Collaborate effectively with marketing, sales, service and other functional groups to ensure effective implementation of pricing strategies to all customers segments and channels, including distribution, national accounts and service.
7. Manage the Business Development Managers and team, supporting the field sales organization and independent reps in growing product sales by providing expert product, application, technical support, and development of processes, training and programs to field personnel and directly to key customers as assigned.
8. Conduct research, evaluate the results and report on customer satisfaction, to include studies to determine market potential for new, redesigned, or existing products. Assure that market and competitive intelligence is current and constantly analyzed so that market opportunities may be capitalized and competitive issues addressed. Manage and report market information including statistical market share data, competitive information, and market trends.
9. Analyze product sales by region, market, and segments to identify areas of strength and weakness. Review sales forecast, develop with operations management build and inventory management plans to maximize profit and balance operating expenses. Work with sales management to develop and implement a strategy to maximize product penetration in those areas. Prepare product launches with all support functions and readiness.
10. Collaboratively establish goals and objectives for advertising, promotion, website, tradeshow displays, and literature. Work collaboratively with corporate marketing to implement the plan within allocated budgets.
11. Ensure effective management of assigned expense budgets to optimize results.
12. Develop and use analytical metrics to evaluate both strategic and tactical execution. Create, whenever possible, a quantitative basis for defining success and securing future funding for effective programs.
13. Provides overall leadership, clear direction and effective management to the Product Marketing, Business Development, Customer Support and Marketing Support teams within the operating company. Recommend changes in structure and organization of product marketing group to ensure the effective fulfillment of objectives. Identifies cross-training and competency building assignment changes to create staffing flexibility within the team.
MARGINAL JOB FUNCTIONS
1. Review instructional programs, sales brochures, website, and advertising material to assure consistency with marketing goals.
2. Implement and maintain the quality system for areas of responsibility.
3. Attend national tradeshow s and regional shows, buying group programs, and other industry events as required.
4. Identify and provide adequate resources for areas of responsibility.
JOB REQUIREMENTS
Education required Bachelors Degree advanced degree or MBA preferred.
Minimum 5-10 years of marketing management or product management experience
Supervisory experience, including leadership, mentorship and management of a team.
Direct experience preferred with product management in a durable capital goods company with sales through one or two step distribution channels.
Experience: Minimum 5 years sales and marketing experience, including sales or marketing roles of increasing responsibility with product line responsibility. Supervisory experience desired as well including leadership, mentorship and management of a team. Direct experience is preferred with product management in a durable capital goods company with sales through one or two step distribution channels.
Creative with strong leadership, interpersonal and analytical skills.
Excellent communication and presentation skills.
Working knowledge of computer software, with demonstrated competence with spreadsheets and database applications.
Ability to wear all Personal Protective Equipment (P.P.E.) required, by company policy, for the job being performed.
Successfully complete all training required by the safety/training matrix within 6 months, or within time constraints set by governmental regulations.
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