2018-04-24

Sr. Marketing Strategist - Digital / Analytics
Job Opportunity at Advisory and Consulting Services LLC

Posted on Apr 24

http://www.acsconsults.com    614-561-3412

Location: 43214, OH
Job Type: Full Time
Job ID: W4158222

Position: SENIOR MARKETING STRATEGIST 

A local client of ours is looking for a Senior Marketing Strategist to work closely with executives and teams through out the organization to drive product development and customer strategies..This role will be heavily driven within the Digital and Data space. This will require collaboration with cross-functional teams to drive customer centric strategies, forward-thinking trends and socialize actionable insights. Will deliver recommendations to capitalize on marketing opportunities and drive revenue generation. 

RESPONSIBILITIES:
  • Provide research on vertical markets, geographical, demographical data.
  • Collect and evaluate market data for Marketing, Sales and across the organization to understand trends, market assessments and opportunities, and make data-driven and qualitative recommendations.
  • Execute market segmentation studies by including such dynamics as yield, services, growth or retraction, threats, and competitive role to draw conclusions that provide direction and recommendations to business teams.
  • Evaluate growth and niche opportunities and work closely with leadership to ensure that direction aligns to target markets, personas and user cases.
  • Utilize knowledge of standard research and analytic methods to distill information into clear, concise communication.
  • Independently seek analysis of peers and leaders, business partners and external vendors to ensure sound evaluations and recommendations.
  • Break down complex issues, develop solutions, and translate results into clear, concise reports and presentations.
SKILLS / KNOWLEDGE / EXPERIENCE:
  • Strong analytical skills and a curious mind to gain insight into what data is indicating.
  • Expertise in marketing trend analysis, insights, segmentation, opportunity sizing, predictive analysis, and developing growth strategies
  • Ability to effectively communicate the market story, opportunities, threats and recommendations to executives, product developers, marketing staff at all levels of the organizaiton.
  • Experience with relational databases, as well as large scale data integration and visualization. Ability to query, develop reporting / views of data. Comfortable with tools in this space.
  • Familiarity with direct marketing and campaign management in an agile environment.
  • BA / BS degree in Marketing or equivalent field. Masters preferred.
  • 8+ years of experience in marketing research insights and strategy.
  • Strong team player that will bring a positive and innovative perspective to this energetic and fast-paced team.
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