DIGITAL MARKETING MANAGER
Job Opportunity at Larry Radzely

Posted on Oct 12

http://www.alajobs.com    7325664914

Location: Brick, NJ
Job Type: Full Time
Job ID: W4144343

This nutritional supplement company was established in 2006, and is poised for a strong growth curve.  They are in the process of establishing a larger manufacturing facility in the Brick NJ area and are in need of a Digital Marketing Manager.  Over the past 10 years they have been selling their products via private labeling to the physician & medical marketplace, and are now ready to take their product direct to the consumer (DTC).  The person hired will have strong knowledge of digital marketing tools and the responsibility to:
  • Launch the DTC business via message development, program implementation, A/B testing, and website optimization.
  • Lead integrated digital marketing, SEO/SEM, marketing database, email, social media, and display advertising campaigns.?
  • Measure & report performance of all digital marketing campaigns and assess against goals (ROI & KPI)
Position requires a minimum of a Bachelor's Degree in marketing or a related field, along with the following:
  • Previous experience in digital marketing
  • Experience leading & managing SEO/SEM, title tags, meta descriptions, heading tags, social bookmarking
  • Experience with landing pages and user files
  • Experience with A/B testing
  • Solid knowledge of website analytic tools (Google analytics, NetInsight, Omniture, Web Trends)
  • Experience with Adword campaigns
  • Working knowledge of ad serving tools (DART, Atlas)
  • Solid experience with the latest trends and best practices in online marketing & measurement?
  • Must have direct to consumer digital marketing experience.  Would prefer experience in nutritionals or consumer products/HBA
Need to be the type of individual who knows what needs to be done.  Who can launch the consumer base of the business and run the department.  The company is small, there is excellent growth opportunity, and the position has the potential of strong financial success with the stock options that will be offered.  Applicants must be authorized to work in the U.S. without Visa sponsorship.  U.S. Citizens and Green Card holders only, with the ability to communicate clearly in English.
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